What lies behind organic labelling?

For those of us who believe in the idea of organic foods, what happens to us when we see that a product is labelled "organic"? Being that we are consumers who only see the end-product that is for sale on the shelf, it's hard to know what such labelling really means; is it naive of us to unassumingly trust in its wholesomeness, the very idea which organic labeling engenders?

Surprisingly, or disappointingly not so, it turns out that a small conglomerate of major food megaproducers lie behind some of the more prominenet organic labels that we have come to know. Consider:

Cascadian Farm, Muir Glen, Gold Medal Organic = General Mills

Odwalla = Coca-Cola

After the Fall, Santa Cruz Organic, R.W. Knudsen = J.M. Smucker

Nature's Farm = Tyson Foods

Morningstar Farms, Kashi, Keebler Organic, Kellogg's Organic = Kellogg

Back to Nature, Boca Foods = Kraft Foods

...and soon to join the fray...the dreaded juggernaut Wal-Mart...

Does this mean that the more diligent among us should boycott using these brands too? That is a personal decision, but it seems that the noble idea of "organic" is no longer immune from the inroads of corporatization...is nothing sacred?

~ Suvian